Today, social media platforms provide an excellent opportunity for brands to gain a vast loyal following. Given its broad user base of one billion monthly active users and friendlier algorithm, TikTok is among the top platforms brands and influencers leverage. The growing popularity of TikTok among influencers TikTok is a
Social media prevalence in the modern arena is unquestionable. The platforms record over 4.7 billion active users, equating to over 50% of the global population. The popularity comes with new opportunities for marketers to reach an extensive consumer base and, with it, a chance for influencers to make money.