Has it ever happened to you that your TikTok account was banned, and you did not even get to know about it? It is popularly known as a "shadowban."
Shadowban means your account gets temporarily banned without informing you about that ban. When your account gets shadowbanned, the visibility of your page will drastically go down.
Your content will no longer get as many views on your content as you used to.
How long is a TikTok shadowban?
Initially, a TikTok shadowban would be effective for 24 hours only. However, as per the latest algorithm update, a shadowban lasts for many longer-approximately two weeks and sometimes even a month.
Gradually you won't even notice that your account has been shadowbanned. However, after a few days of the ban, you will not be able to post any new videos (if they are not public), and you will not be able to use any hashtags.
How Do I Know If I am Shadowbanned?
The TikTok app itself will not send you any notification regarding the shadowban of your account. However, there are signs that you will notice when your account gets shadowbanned, such as:
- Your videos will stop appearing on the For You page or hashtag results
- Your videos will gradually stop receiving likes, views, and traffic
- Your video shares will go down
- Your TikTok account will not receive any new followers
- Your videos will stop receiving comments
- Your content will stop appearing on the feeds of your followers
- Videos won't upload (they will say "under review" or "processing" instead)
Why Am I Getting Shadowbanned on TikTok?
Your account will get shadowbanned by TikTok only if you post content against TikTok's community guidelines. TikTok, like any other social media platform, has a set of guidelines and rules to be followed while posting content on it.
If your content violates these regulations, your account is quite likely to get shadowbanned. Any offensive content that can trigger the people watching it or hurt their sentiments falls under such a category.
Your account got shadowbanned probably because you posted the content that falls under any of these categories:
1. Spam behaviour
One of the easiest and quickest hacks that content creators on TikTok follow to grow their account is to follow too many people at once for a follow back. A few creators also go on a liking spree so that new people discover their accounts through their notifications.
However, this is spam behaviour, and the TikTok algorithm doesn't support it. TikTok recognizes it as robotic behaviour. So if your growth strategy is liking anything more than 100 posts per day or following more than 50 TikTok accounts in a day, you have to change your strategy.
2. Inappropriate content
If your content fits under any of these categories, it will be considered inappropriate:
- Hate speech
- Any "phobic" content such as homophobic or Islamophobic posts
- Fake news
- Video points to an inappropriate 3rd party website
- Posting pornographic, nudity, or sexually explicit content
- Promoting violence or hate
- Drugs related content
3. Inappropriate activities
If you indulge in any of these inappropriate activities, your TikTok account can get shadowbanned:
- Buying fake engagement or fake followers
- Using copyrighted music or copyrighted videos
- Using hashtags that are irrelevant to the content
- Exploiting a minor to create content (creating content that includes a minor without his or her consent by putting pressure or harassing)
- Removing videos all of a sudden
- Making new videos private
- Being banned from a live video
- Being reported by other TikTok users
In short, if you post any content harmful to the platform or the TikTok users, it puts your account in danger of being shadowbanned. If you repeatedly violate TikTok's rules and community guidelines, your account can get permanently banned even after getting shadowbanned multiple times.
How To Fix TikTok Shadowban and Get Unshadowbanned?
Getting shadowbanned on social media platforms like the TikTok app can be stressful for a creator. A creator creates content for a living, and getting banned from such a major social media platform can be a setback to a creator's career.
However, there are multiple ways of removing shadowban from your TikTok account. You can try out all these shadowbanning techniques and hacks, and something or the else is bound to work. Let’s discuss them one by one:
1. Switch to a Pro account
It is the most popular and effective strategy to remove shadowban from your TikTok account. You can go to the settings option on your account and select the "Switch to a Pro Account" option. A professional account will allow you to closely monitor your analytics and get insights into the levels of engagement on your content.
If you find there is a sudden drop in the engagement levels, it means your account has got shadowbanned, and you need to take appropriate measures. If the change is gradual, it just means that you need to bring more creativity to your content.
2. Delete any kind of offensive content
As discussed above, if you create content that falls under categories against the community guidelines, your account gets shadowbanned. The quickest solution to remove the shadowban is to delete such content from your account. Once you delete the inappropriate content, you have to wait for at least two weeks. You can also keep refreshing your device to check periodically if the ban is lifted.
3. Uninstall and reinstall TikTok
It might seem like a solution that won't work, but at times it does. Once you delete all kinds of offensive content from your account, uninstall and reinstall your application. Sometimes only a minor re-update can fix the glitches and re-establish functionality. You will be surprised to find at times (if you're lucky enough) that the shadowban has been lifted.
4. Put TikTok on hold for sometime
Another hack that works most of the time in removing a shadowban from your account is putting it on hold for some time. Delete any content that violates the community guidelines from your account and clear the app cache. Update the app and close it for a few days. Take a break from posting content from your account on the platform for a few days. When you again come back, you might find that the shadowban has been lifted.
5. Post original content only
Plagiarism is the most common reason for a TikTok account getting shadowbanned. Ensure that once you manage to lift the shadowban from your TikTok account, do not post unoriginal and copyrighted content again. Brainstorm creative and original content that can shoot up your views. You can also collaborate with fellow creators and influencers to ideate fresh and unique content ideas.
6. Reach out to the support team
If none of these methods work and the shadowban lasts longer than expected (way more than the usual period of the shadowban), you can contact TikTok. Report the ghost banning to the TikTok support team and ask for their assistance in removing the ban.
They will give you insights into why your account was banned. The TikTok support team will reply to you anything in between 3-5 days. Once you follow the tutorial that the team assists you with, there are high chances that the shadowban will get lifted.
7. Know your audience better
TikTok is getting wildly popular among the youth, especially Gen Z's. The platform prioritizes that its content is safe, clean and suitable for young people. So ensure that your content on TikTok is free from sexualized themes, nudity, pornographic material, and suggestive themes.
8. Never exhibit spammy behaviour
Do you keep posting multiple videos in a day on TikTok with the expectation of growing your account faster? It does not work that way! When you do such an activity, TikTok recognizes it as spam behaviour. Some of the other spammy activities are constantly following and unfollowing people or leaving irrelevant comments randomly on a few accounts multiple times a day.
Stop doing these activities (like bots) if you don't want your account to get shadowbanned again and again. Post a maximum of 2-3 new content pieces per day. Engage meaningfully with other creators and leave only sensible comments (prioritize the quality of comments over quantity).
Do not follow cheap spammer tactics like constantly following and unfollowing people to grow your follower base. Instead, focus on creating authentic, entertaining and genuinely creative content that has the potential to be trending and will automatically increase the visibility of your account and will help it grow organically.
9. Avoid copyrighted elements in your content
Usually, when you create a piece of content for your TikTok, there will be some of the other copyrighted elements. It can either be a video effect, an audio file, or just an image. Usually, when you stuff too many copyrighted elements in a video, it gets flagged under the plagiarism category.
It puts your account at the risk of getting shadowbanned. So you can use resources like the Filmora video editing app or other good editing apps to get access to royalty-free audio files, video effects, video files, and stock images. You can use them in your content to avoid copyright infringement.
Getting shadowbanned on TikTok can feel very overwhelming and disappointing as a creator. However, it is not as much of a hopeless situation as it seems! If you follow all the strategies and techniques we have discussed in this blog, you can easily remove the temporary ban from your TikTok account and not even get banned in the first place.