With a festive spirit around us, many people are obsessed with Christmas. Having a festive feed is a must for brands, influencers, and content creators.
It's no secret that people tend to spend more during the holiday and they engage with users who share the same spirit, so having a well-planned Christmas campaign can be beneficial for higher engagement rates. Just take a look at the list of activities people start in honor of Christmas:
If you have implemented a Christmas campaign in your social media marketing plan in advance, that's great. But if you need last-minute social media ideas to post fast, you've come to the right place.
Posting last-minute social media ideas for Christmas, your posts can reach an engaged audience looking for fun ways to celebrate the festive spirit with just a few clicks of a button.
Who May Want to Post Last-Minute Social Media Ideas for Christmas
Here are three main groups of users who may want to incorporate last-minute social media ideas for Christmas:
- Brands. Companies can grab the attention of holiday shoppers with last-minute social media posts. Whether it's a festive sale or unique gift ideas, your brand has plenty of options!
- Influencers. Opinion leaders are always looking for ways to engage their followers and make money on social media. Showcase your creativity and flair by creating fun and original social media ideas to make your audience smile.
- Content creators. This group of people can easily develop creative content that appeals to their audience in an entertaining way. Whether creating holiday-themed graphics or writing interesting blog posts, content creators can use many options to promote their work.
Now that you realize the importance of the festive social media feed, here are 9 last-minute social media ideas for Christmas that are easy to implement.
1. Run a Flash Xmas Giveaway
Consumers love giveaways. The idea shows them that you appreciate their commitment to your brand and the holiday season, and you are not just after taking their money.
When planning a giveaway, think of things your target audience may need during the festive season. For example, you can offer discounts on popular holiday items or even create a custom gift basket. Also, include a special hashtag in the promotion to increase engagement with your post.
Your giveaway strategy should also include a timeline for when it will start and end and any rules or regulations that apply. For example, you may ask participants to follow your social media account and tag three friends in their comments to enter.
Here's a good example of a Christmas giveaway from one influencer:
2. Show Off your Atmosphere
Take advantage of the holiday season by showing off the festive spirit within your workplace or store. Share photos and videos of employees decorating, handing out gifts, or having a Christmas party. This will give potential customers a chance to know more about you and the people behind your business, which can help establish better relationships with them.
The easiest way to show off a festive atmosphere if you're a local store is to take your phone and show decorations around you, just like in the example below:
Another example needed? Let's suppose you own a cafe. You can take pictures of your staff dressed in festive attire and share them on social media channels. This tip will give customers an insight into the fun atmosphere within your business, and it might even encourage them to come in for a Christmas-themed treat.
3. Share Your CEO Wishes
If you have a company CEO or leader, use their position to spread goodwill over the holidays. For example, have them record a video message wishing all your followers and customers 'Merry Christmas' or 'Happy Holidays, then post it on all your social media accounts.
The idea is an excellent way to show that behind the scenes of your business, there are real people who care about their customers and want to wish them a happy festive season. Moreover, it cheers up people during the holidays and therefore helps to increase brand loyalty.
4. Offer Free Shipping and Gift Wrapping
If you own an online business, consider offering free shipping and gift wrapping for orders placed over Christmas. After all, nothing beats the satisfaction of having your gifts arrive at the door on time!
To spark interest in your seasonal products and influence purchase intent, it's a good idea to show your holiday gift wrapping:
This is also a great way to boost sales as customers will be more likely to purchase from you if they know their items will arrive quickly and safely. Additionally, you can further increase customer loyalty by including a personalized note with each shipment or offering discounts on multiple orders.
5. Post Simple Gift Ideas
When picking out gifts, the holiday season can be stressful, so why not make it easier for your followers? Sharing gift ideas can be beneficial for both parties!
For customers, it can hint at what presents to buy. For your business, it can be one of lead generation ideas.
Create posts or stories with simple gift ideas, such as a book recommendation or a product from your store. This way, you can help those stuck on what to buy their loved ones – plus, they may even consider purchasing something from your business.
Additionally, if you have any gift guides on your website, share them on social media. It will help make it easier for customers to find the perfect present without having to sift through hundreds of products. For example, if you run a fashion store, you could create a gift guide featuring items such as dresses, shoes, and accessories with prices ranging from budget to luxury.
6. Create a Year Sum Up Video
The holidays are the perfect time to reflect on the past year and look forward to what’s in store for the future. And among the effective video ideas for your social accounts is to show your followers how much you’ve grown by combining pictures summing up all the key moments of 2022.
You can include highlights like major product launches or new team members, as well as any successes your business has achieved this year – such as reaching certain goals or expanding into new markets.
These stories will help show customers that your company is thriving and why they should choose you over other businesses. Get inspired by the sum up video below:
7. Include Christmas Hashtags
Hashtags are a great way to increase engagement on your posts and stories, especially during the holiday season. So, ensure to include relevant hashtags when creating content related to Christmas – this could be anything from 'MerryChristmas’ to ‘ChristmasGifts.'
Just remember to use only from one to three tags in each post so as not to overwhelm viewers with too many hashtags.
For example, if you run a fitness business, consider posting an image of one of your team members doing a festive yoga pose with the hashtag ‘MerryYoga.' This will help more people find and engage with your post and make it easier for others to join in on the holiday cheer.
In the same way, if you have a retail store, you could use hashtags like 'GiftIdeas’ or ‘MerryShopping’ when sharing gift suggestions.
8. Repost Seasonal User-Generated Content
User-generated content (UGC) is an excellent way to show off your customers and their experiences with your products. You can take it one step further during the holidays by reposting content from users celebrating Christmas with your business.
For example, if someone posts a picture of them wearing a dress purchased from your store on Instagram, you can repost it onto your account with a message wishing them a Merry Christmas. This will not only let other customers know they can trust your product but also show that you truly value their loyalty and support.
Starbucks is a big fan of this strategy, so you can see dozens of UGC posts during the Christmas season like in the example below:
9. Use Festive Stickers and Memes
Inject some fun into your social media posts with festive stickers and memes. This is a great way to engage with followers while spreading holiday cheer – plus, it’s a surefire way to get people in the Christmas spirit.
You can repurpose stock content to showcase your brand’s capabilities but now in a festive and funny way.
Plus, you can create customized stickers featuring your company logo or use third-party apps like Canva to generate festive visuals. You could even take it one step further by creating memes with funny quotes related to Christmas or your products.
For example, if you run an online bakery, you could post a meme of Santa eating cookies from your store with the caption, 'I'm dreaming of a sugar-filled Christmas.' This is a great way to show off your company's personality and make customers smile this holiday season.
There you have it, nine last-minute social media ideas for Christmas that can help you spread the festive cheer and engage with customers. From posting simple gift ideas to creating year summaries or running flash giveaways, there are plenty of ways to ensure your business stands out this holiday season. So, take advantage of these ideas and get creative – after all, nothing says Merry Christmas like a unique campaign.