How to Create a Winning Social Media Strategy for 2023
The popularity of social media platforms among customers and the role of social media in a business promotion will only get bigger in 2023. It's predicted that 4.74 billion people will become active social media users by 2023.
With an engaging and fast-growing nature, social media is one of the best ways to market anything. You need a roadmap if you want to grow your following, have better engagement, and get sales.
If you have implemented social media video ideas in your social media strategy, that's great. But you may still need a fresh view of what trends to add to your marketing efforts to bring your business to the next level. This is why you will need a game plan or strategy that will put you ahead of the competition.
Simply put, it's important to create a winning social media strategy that allows you to achieve your business goals while keeping your target audience hooked and engaged.
Before we dive into actionable ways on how to update your social media strategy for 2023, let's find out its definition and read more about the reasons to focus your efforts on it.
What is a Social Media Strategy?
So, before we get ahead, we must understand what social media is and is not. A social media strategy is having a detailed, planned way of when, where, what, and how you will communicate to your audience on the social media sites you have a presence.
Also, each social media platform has different approaches regarding its algorithm and core purpose or identity.
For example, Pinterest is a social media platform that mainly deals with people saving or pining other videos or pictures found on the App for reference, like a scrapbook for ideas. It's also an App that notoriously repurposes stock content which helps, especially if it's trendy. Twitter is a platform where you share your thoughts and opinions in limited words. These are both social media platforms at the moment, but with different purposes, so the strategy will also differ.
Now, with this in mind, you can observe why a plan is required for your content. To avoid being overwhelmed and copy-pasting your content across all social media platforms, you can tailor and create your posts to be effective on each social site that will give you the best possible results.
Reasons to Create a Social Media Strategy for 2023
Now that you know what a social media strategy is, let's take a look at the core reasons why it's needed to have a great social media presence.
Here are three main reasons to create or upgrade your social media strategy for 2023:
- Keep up with current trends. Social media platforms have a fast-changing nature which means people quickly get interested in something and lose it. When you know what is trending and you give it to your audience, not only do you keep up with trends, but you also make sure that your social media strategy is up-to-date. Working on your social media strategy every year, you can implement current trends that resonate with your following most and therefore get better results.
- Use communication channels your audience loves. With the growing popularity of social media platforms, more and more people choose social media networks for brand communication. However, people focus on different channels. For example, no one could have predicted that brands would market their products and communicate with their audience on TikTok a few years ago. Today, TikTok is one of the most engaging social media platforms and brands need to consider it when working on social media strategies for their brands.
- Maximize business effort. Your social media presence won't deliver great business results unless you have an effective social media strategy. When you post content your audience doesn't find interesting or you have presence on the wrong channels, it's a waste of effort and time. But if you upgrade your social media strategy from time to time, you make sure to focus on things that matter most and therefore maximize your business effort.
Obviously, a well-prepared social media strategy offers many benefits for businesses. With the right outline, you can attract new social media followers, get more leads, and even boost social media sales.
Ready? Here's a step-by-step guide to creating a winning social media strategy for 2023
1. Use Target Audience Analysis
Every brand has a target audience who they are trying to catch their attention. A target audience analysis deals with demographic data and psychographics.
That's a fancy way of saying you get actual data on age, gender, geographic location, and behaviors.
For example, how often they log on, what content they like, and such details.
Knowing this information will allow you to tailor messages or campaigns that your intended audience will instantly be drawn to and interact with. You can analyze by conducting market research, assessing competition, and even analyzing your brand's solutions.
2. Identify Your Business Goals
When creating a strategy, there is always an end goal.
It could be growth in sales, better engagement, increased following, or more leads.
To achieve these goals, you must first understand what your goals are to tailor all of your social media messages and activity. It can also help to set the right KPIs so that you can look back on and serif the strategy is working or not.
Here's a quick guide on how to set SMART goals that drive results:
3. Choose the Right Social Media Platform
To make your social media strategy a success, it's important to choose the right platform where your target audience is.
For instance, it won't be beneficial for your business to post content on LinkedIn if your target audience is a group of young people who seek out fun and engaging video content.
What is more, if you're already using social media platforms for business growth, you may want to add new platforms if your audience is migrating there. All in all, knowing your audience and its preferences can help you make the right choice and focus on the right platforms:
What is more, every platform has an algorithm that prioritizes different aspects and core functions. Twitter is an instant back-and-forth, almost conversational platform. LinkedIn is for professionals keeping up with their various markets.
Understand the core functions of the social media platforms you intend on using and analyze if they will fit your strategy and end goals.
4. Learn About Popular in-App Trends
Every social media app has its trending hashtag, theme, or challenge, which users heavily participate in.
TikTok has dance challenges and voiceovers that trend, and millions of people create content. It helps a person's profile because the algorithm is more likely to push your content and get it shared more widely. This strategy helps to increase followers and page engagements regarding sharing and likes. So if engagement is part of your strategy, participating in an app trend goes far.
5. Incorporate Video in Your Social Media Strategy
The era of video content is officially here.
It's no secret that the majority of internet users prefer watching video content these days and the popularity of videos is growing. In fact, every successful marketer has incorporated video in their social media strategy these days. Why? Numbers speak for themselves.
Any social media App that allows video algorithms are pushing them more. For example, Instagram promotes and pushes more video content than pictures. If you look on the explorer side of any IG page, you will see more videos and reels broadcast than photos or graphics. Be easily discovered by posting more video or reel content.
6. Consider Social Media Paid Ad Promotion
Social media has great potential for businesses of all sizes and niches, so it's no wonder that the competition is getting high.
The more companies use social media for promotion, the harder it is to reach your target audience and deliver your brand message.
However, paid social media ad promotion gives you a quick yet effective way to get in front of your audience.
Paying for your content to be promoted on the app you use gives you a push ahead of the competition. You are guaranteed that members of your type of target audience will see your content. However, what people choose to do upon seeing the advert depends on how well-crafted your content is for them.
7. Create a Social Media Calendar
A social media strategy is a so-called outline of actions and responsibilities from your social media team members. However, it can be hard to keep track of all your social media activities and remember about all important dates for your business.
With a social media calendar, you can plan your content in advance, keeping in mind all important activities (giveaways, paid promotions, campaigns, etc.). What is more, when you have a list of content you will post (captions, pictures, hashtags), it also allows you to schedule posts way in advance so that you can focus on your next content and put everything on autopilot.
Here's a social media calendar template for your inspiration.
Today, there are many apps that help you arrange your social media content and understand what type of content you will post, when, and on what platform. Find an app that works best for you or use Google Drive excel if you love simple solutions.
8. Measure Social Media Marketing Performance
It's nearly impossible to achieve your business goals if you post social media content and you don't know whether it resonates with your audience.
Measuring social media marketing performance matters.
Nowadays, social media networks have in-app analytics that measure all sorts of performances. With access to this data, you can analyze your following growth, see the most performing posts, understand the engagement levels, demographics, and more.
Use these analytics and apps like Google Analytics to measure and see if your marketing plans are working or need to be adjusted.
The Bottom Line
With your social media strategy, you have an elementary understanding of what needs to be done this coming 2023. You must be vigilant and always know what's trending and how to jump into this social media rat race.
Understanding the foundational truths will empower you to make knowledgeable decisions and adjust where you may have got it wrong. Having a social media strategy is like having social media customer care. You can interact and cater to your audience almost on a personal level.